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Employee Advocacy: Building Brand Loyalty From Within

Employee Advocacy: Building Brand Loyalty From Within

What does brand loyalty look like to you? Is it the hungry customer who chooses to drive 1 km further to go to McDonalds when there is a Jollibee next door? Is it the party goer who brings his own Coke to an event that only serves Pepsi? Is it the tech enthusiast who...
5 Ways to Fire Up Employees and Turn Them Into Your Brand Advocates

5 Ways to Fire Up Employees and Turn Them Into Your Brand Advocates

Brand advocates are people who promote your company. And who better to speak for your brand than the people behind it? They are the ones who know the ins and outs of your company. They are the people who work tirelessly to bring out the best for the company. And quite...